Samala Cronin (MumRed)

MumRed is a sovereign First Nations fashion house and cultural couture brand founded by artist, designer, cultural advocate and matriarch Samala Thakialee Cronin (Butchulla, Woppaburra, Lardil). The brand creates couture garments, wearable art, ready-to-wear fashion, and Australia’s first Blak-owned period underwear line, SacRed Cycles. Every MumRed piece is grounded in women’s business, storytelling, and the ongoing maintenance and revival of cultural knowledge.

MumRed honours First Nations femininity, our sacred cycles, and the power of matriarchs as holders of culture and life. With a commitment to ethical manufacturing, low-waste practices, and cultural integrity, MumRed weaves natural elements, recycled textiles, and traditional practices—such as rawhide sculpting, weaving, beading and dyeing—into contemporary fashion. Recognised by Vogue Australia, NIFA and major fashion festivals, MumRed is both a creative practice and a movement: reclaiming sovereignty, uplifting communities, and empowering Blak women through fashion, art and economic independence.

mumred.com.au